The world's favorite fruit.

Project Details

We partnered with Avocados from Peru to strengthen their position in the global market, starting with a social media transformation. It was critical that their digital presence authentically reflected the brand’s core values: health and wellness, sustainability, and a reimagined appreciation for the fruit beyond traditional perceptions.
 

To unify messaging across all touchpoints, we first clarified the brand’s identity—who they are and who they are not. From there, we developed the organization’s first-ever influencer toolkit, ensuring all content creators and partners embodied the same vision and voice. Our original content strategy centered around vibrant storytelling that highlighted the versatility, cultural value, and lifestyle appeal of avocados.
 

As momentum built, our scope expanded beyond social to include content marketing, web design, and experiential marketing, most notably, our strategic support for the Chicago Fire Soccer Club partnership.
 

Key Results:

• Increased Instagram following from 53K to 60K during the campaign

• Grew influencer roster by 35%

• Boosted brand partnership leads by 12%

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Year: 2023-2024​