sasky studios*
The world's favorite fruit.
Project Details
Social Media Strategy
Influencer Strategy
Content Marketing
Experiential
Web Consulting
We partnered with Avocados from Peru to strengthen their position in the global market, starting with a social media transformation. It was critical that their digital presence authentically reflected the brand’s core values: health and wellness, sustainability, and a reimagined appreciation for the fruit beyond traditional perceptions.
To unify messaging across all touchpoints, we first clarified the brand’s identity—who they are and who they are not. From there, we developed the organization’s first-ever influencer toolkit, ensuring all content creators and partners embodied the same vision and voice. Our original content strategy centered around vibrant storytelling that highlighted the versatility, cultural value, and lifestyle appeal of avocados.
As momentum built, our scope expanded beyond social to include content marketing, web design, and experiential marketing, most notably, our strategic support for the Chicago Fire Soccer Club partnership.
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Year: 2023-2025​
Results
13%
Increase in IG followers in first year of engagement
35%
Growth in influencer roster
12%
Rise in brand partnership leads
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2022
2025
What changed?
On the social media front, we revamped their content pillars to effortlessly grow the public's connection to the brand..
We created a comprehensive 25-page document detailing every aspect of their digital strategy, including influencer partnerships, social media, content marketing, and brand awareness building.
..and created engaging, scroll-stopping content you want to share with your friends like this!
We devised strategies around their in-person and digital brand activations creating immersive worlds you can feel and that live on in the minds of attendees:
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We further amplified the brand name through aligned influencer relations across lifestyle, food, and family content creators, and created guidance for the creators to represent the brand with clarity and alignment:
