AI Fluency for Leaders.

Arlo Solutions renewed their partnership with the Washington Wizards for another season, shifting our approach from recruitment to brand awareness. This year’s focus was introducing their newest capability: AI Fluency for Business Leaders.
 

To make the message resonate inside a basketball arena, we needed a concept that spoke directly to the environment and the audience. We anchored the campaign in a simple, powerful metaphor: the court as a threat landscape. An elite point guard scanning nine other players becomes a real-world visualization of identifying risks, processing information quickly, and making high-stakes decisions—the same skills business leaders need today.
 

This positioning allowed Arlo’s message to feel natural in the sports setting while clearly communicating the value of AI fluency.