Muse stories and data-backed strategies

I was hired by BYCHARI to partner with their content marketing team to develop long-form blog content designed for cross-channel repurposing. The work aimed to expand brand perception beyond jewelry, drive organic UGC through story-led content, support seasonal sales, increase consistent SEO-driven traffic, and strengthen community engagement.​

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Client: BYCHARI

Year: 2023-2024​