Creative Direction / Campaign Development / OOH
[2025-2026]

Arlo Solutions renewed their partnership with the Washington Wizards for another season, shifting our approach from recruitment to brand awareness. This year’s focus was introducing their newest capability: AI Fluency for Business Leaders.

To make the message resonate inside a basketball arena, we needed a concept that spoke directly to the environment and the audience. We anchored the campaign in a simple, powerful metaphor: the court as a threat landscape. An elite point guard scanning nine other players becomes a real-world visualization of identifying risks, processing information quickly, and making high-stakes decisions, the same skills business leaders need today.

This positioning allowed Arlo’s message to feel natural in the sports setting while clearly communicating the value of AI fluency.

Results:
12% increase in branded search traffic
30% lift in time spent on page
27% rise in QR code scans from previous year

Client: arlo-solutions.com/recruitment