Social Media Strategy / Brand Activation / Web
[2023-2024]

We partnered with Avocados from Peru to strengthen their position in the global market, starting with a social media transformation. It was critical that their digital presence authentically reflected the brand’s core values: health and wellness, sustainability, and a reimagined appreciation for the fruit beyond traditional perceptions.

To unify messaging across all touchpoints, we first clarified the brand’s identity—who they are and who they are not. From there, we developed the organization’s first-ever influencer toolkit, ensuring all content creators and partners embodied the same vision and voice. Our original content strategy centered around vibrant storytelling that highlighted the versatility, cultural value, and lifestyle appeal of avocados.

As momentum built, our scope expanded beyond social to include content marketing, web design, and experiential marketing, most notably, our strategic support for the Chicago Fire Soccer Club partnership.

Results:
16% increase in IG followers in first 3 months of engagement
35% growth in influencer roster
12% rise in brand partnerships

Client: avocadosfromperu.com