Copywriting / Content Marketing / SEO
[2023-2024]

I was hired by BYCHARI to partner with their content marketing team to develop long-form blog content designed for cross-channel repurposing. The work aimed to expand brand perception beyond jewelry, drive organic UGC through story-led content, support seasonal sales, increase consistent SEO-driven traffic, and strengthen community engagement.

Results:
22% increase in web traffic
13% lift in engagement on IG
34% rise in holiday sales

Client: bychari.com