Google Ads
[2023]

HomeCraft Renovations is a home improvement and construction company specializing in kitchen and bathroom remodels and custom renovations. They serve homeowners across the region.

Our project goal was to increase qualified lead volume and improve ROI. The account struggled with low lead volume and high cost per conversion. The target CPL was under $95 to reach profitability.

Our solution included the following:
-Audience Refinement: Focused targeting on homeowners in high-intent neighborhoods.
-Ad Creative: Built performance-driven ads featuring real project examples and clear value props.
-Website Optimization: Improved landing page UX and conversion flow.
-Performance Optimization: Ongoing testing, budget reallocation, and bid adjustments to reduce CPL.

Results:
-Leads: +200% increase; 108 qualified leads generated.
-Conversion Rate: +71% (1.81% → 3.11%).
-Cost per Conversion: –42% ($137 → $79).
-Outcome: Achieved profitability targets and scaled lead generation in a competitive home services market.

Client: homecraftrenovations.ca