Brand System / Naming / Messaging
[2025-2026]

Sister Somae is an emerging somatic therapy practice founded by a former therapist who believes healing is not only cognitive, but embodied, rooted in the body as a core part of the human experience.

Through deep discovery and close collaboration, we shaped the brand strategy and positioning, defining four distinct audience profiles and a clear messaging framework to communicate the practice’s benefits, differentiators, and philosophy.

With the strategy crystallized, we designed a visual identity that translated these ideas into form, drawing on ancestral, earthly, and embodied cues to reflect the lived, somatic nature of the work.

Client: mcleanpsychotherapy.com/alison-cariello