Brand Strategy / Social Media / Content Marketing / Email
[2026-Present]

The Marigold Company is a Southern California-based wedding planning agency specializing in South Asian and fusion weddings. While the company had built a strong reputation through exceptional events and client experiences, its digital presence wasn't fully reflecting the expertise, cultural depth, and emotional impact behind the brand. My role was to transform the marketing from simply showcasing weddings to telling stories that connect.

Approaching The Marigold Company as a luxury lifestyle and media brand, I developed a content strategy centered around wedding planning education, cultural storytelling, behind-the-scenes insights, founder stories, real couple features, and wedding day expertise. I also expanded the brand beyond social media through The Marigold Journal—an editorial-style newsletter blending planning guidance, personal stories, featured weddings, and curated resources—as well as SEO-driven blog content focused on South Asian wedding planning, fusion celebrations, and cultural traditions.

To deepen audience engagement, I created original storytelling series such as In Bloom: Conversations with The Marigold Co., featuring couples, vendors, and venues while highlighting the stories and relationships behind the weddings. Through strategic storytelling, editorial content, and thoughtful brand positioning, I helped elevate The Marigold Company from a wedding planning business into a trusted industry voice and storytelling brand, creating a stronger connection with its audience and extending the brand experience far beyond the wedding day.

Results:
-500,000+ views across YouTube, Instagram, Pinterest, and TikTok (March–June)
-15,000+ search impressions
-48.9% website engagement rate

Client: themarigoldcompany.com