A return to Earth.

Project Details

Rüt Rituals is a clean beauty and body care brand rooted in a deep reverence for beets, ancestral wisdom, and Earth’s natural remedies. Inspired by holistic traditions and the healing power of plants, every brand touchpoint evokes freshness, groundedness, and bliss—inviting conscious consumers to reconnect with nature’s rituals.
 

We partnered with Rüt Rituals from the ground up to build a brand that reflects the integrity and simplicity of its offerings. In a saturated market full of "natural" claims, our goal was to make Rüt’s intention unmistakably clear: this is a brand guided by Earth-born wisdom and intergenerational care.
 

The name Rüt itself speaks to the brand’s origins, rooted in nature, ritual, and renewal. Our art direction romanticizes whole, high-quality ingredients while embracing a spirit of ease and playful living. Every element of the visual identity balances calm with ancestral richness, creating a brand that feels wildly fresh.