Project Details

Brand refresh

Messaging

Copywriting

Content Creation

Content Marketing

SEO

Social Media Management

Web Design

Reimagining accounting for lead growth

Ryan & Wetmore, an established accounting firm, needed to evolve its brand and digital presence to resonate with modern business owners and stand out in a saturated market. My role was to identify what truly differentiated the firm beyond technical expertise, then translate that insight into a refined visual and contextual brand identity designed to drive trust, relevance, and conversion.

I led in-depth market and audience research to inform positioning, messaging, and design decisions, then revived the brand across every page of the website with clearer value propositions, stronger storytelling, and conversion-focused UX. From there, I built and executed the firm’s first comprehensive, lead-generation–focused marketing campaign.

This included developing and implementing the firm’s first SEO and content marketing strategy, leading content execution across web, social, and print, and creating sales enablement assets to support business development efforts. Every asset was designed to attract high-intent traffic, educate prospects, and move users toward inquiry.

Content & Writing Examples (SEO + Lead Gen):