Branding

What makes businesses with the same product and/or service different from its competitors? A strong, humanized brand identity. There is no denying that Psychology informs branding and marketing, and it can be seen in the way people interact with a brand. To have a successful brand, it is vital to understand that people may not remember what you say to them, but they will always remember how you make them feel.

With that being said, your ideal client / customer is looking for something to grasp onto. Something real. Something human. That something can be your brand.

Why Is Branding Important

Increases business value.

A strongly established brand in the industry gives a company leverage, making the brand an appealing investment opportunity.

Sets you apart from competitors.

People don’t tend to have relationships with products or services, they are loyal and committed to the brand.

Helps employee retention.

Working for a brand that is reputable and held in high regard amongst the public makes working for a company more enjoyable and fulfilling.

People will naturally take note of a developed brand rather than a brand without a clear identity. Businesses with no branding aren't going to stay in someone’s mind.

Promotes name recognition.

Top strategy for attracting talent.

Branding helps your audience understand why they should work for you instead of your competition.

Gives you direction and purpose.

A clear brand strategy helps you stay focused on your mission and vision as an organization and can guide your marketing efforts, saving time and money.

What I Can
Do

01
Brand Development

Let's uncover, identify, or solidify what is at the core of your brand. In this 10-step process, we will participate in a workshops and series of exercises in order to gather the proper information and insights to establish your brand. We'll discuss your:

Mission
Values
Personality
And much more

After all our fun work together, you will be able to enter the market with a unified brand guidelines to share with your team for everyone to follow when communicating with your audience and the world.

03
Messaging

Does your audience know your brand story? Is it believable? Can it be repeated succinctly? Your brand messaging is a story that

articulates your why and appears in your:

Brand tagline
Elevator pitch
Brand pillars
Corporate narrative

Clear messaging helps people develop a relationship with you that drives trust and action. Brand messaging is all about expressing and upholding your brand’s truths at every touchpoint.

02
Naming

For new brands, re-brands, and new products:

Part 1: Conduct extensive research about your company, competitors, and customers to create a name that aligns with your goals.
Part 2: Creative brainstorming
Part 3: Time for due diligence. Let's make sure the names you consider are free from trademarks and copyrights
Part 4: Long-term planning to ensure your name stands the test of time, whether you enter new markets and countries, this will prevent the need for a rebrand

04
Brand Copywriting

Your communication should be consistent on all your platforms and at all intersections with your audience. I will adopt your vernacular, tone, voice, and personality to refine and revamp your:

Website copywriting
Articles, blog posts, short and long-form content
Social media copywriting
Ad copywriting
Email copywriting

Brands I've
Elevated

Brand Naming

Rebrand
Web Development | Before & after >>>
Branded Website Copy
Messaging